My old RCA 27" tube finally died, so it was time to enter into the world of HDTV's. After a ton of research and price hunting, I settled in on this 40" model for the full 1080, 120hZ experience (plus a smokin' deal from Amazon helped seal the deal).
First one arrived shattered, so that was a bit of a buzz kill. Fortunately the delivery includes set up & power up, so we immediately saw that the thing was destroyed. The delivery crew took it back with them and Amazon got another one out. The 2nd one arrived in perfect condition, and after getting DirecTV out to install the HD dish, I've been on HD for about a week now. I know this is not part of the product review, but Amazon's customer service was excellent in this matter.
All I can say is that the picture is more than I anticipated, having never owned an HDTV before. The clarity is unreal, the colors and images just pop off the screen.
Sports and movies are incredible to watch. I do see how some folks are a bit taken aback by how crisp movies appear (as if in 3d), and they have to get used to the look of cinema based stuff. It doesn't really bother me that much, as I know that's the byproduct of HD. It's crisp. It's clear. But I set the 120Hz option to standard, and I find that works well enough for my eyes. There are certain scenes in some movies that just look surreal, but not in a bad way (at least to me).