We now have one (1) 55inch xbr8 and two (2) 46inch xbr8s in the house. The 55 is in the living-room with all the audio equipment. One of the 46 sets is in the den and the other in the master bedroom. We have studied hundreds of other sets over the years. The Sony xbr8 technology makes the others look like they are from "Toys Are Us". The picture is almost 3 dimentional when viewing a good blu-ray disc on a high end player. Upscaled standard definition DVDs are remarkable on this set.
Good quality Film Noir is very good with the xbr8. The blu-ray of Casablanca is nothing short of amazing on the xbr8. The den set is often on most of the day (until we switch to the living room for evening viewing) and the set runs quite cool. Even viewing standard definition cable is vastly inmproved from other sets on the xbr8. Yes, it is expensive, but worth every bit of it. If watching movies is what you do--this is worth the investment. I do not thing I will be looking for another set until they "perfect" 3D for the consumer. I suspect this will be several years in the future. Now xbr8 technology in a perfected 3D format will be something to look forward to.